Big Mac Loses its Chicken Wings: Irish Chain Wins Trademark Dispute
The small Irish restaurant chain Supermac won the legal dispute against McDonald’s over the use of the ‘Big Mac’ trademark. The EU’s second-highest court found that McDonald’s had not proved ‘genuine use’ of the trademark for chicken products in the last five years within the EU. Supermac’s win represents more than just sandwich supremacy; it also indicates […]